Why these principles exist
The Analyst Relations Principles codify the standards that senior Analyst Relations leaders agree should govern the relationship between technology vendors and analyst firms.
They are authored by a founding group of experienced AR practitioners who collectively manage analyst engagement for some of the world’s largest technology companies. The group brings decades of operational experience, billions of dollars in cumulative analyst spend, and a shared conviction that current engagement norms no longer serve either party, or the buyers they claim to support.
The principles are offered in good faith. They set out this community’s commitments about its own conduct, and what it expects in return from the analyst firms it engages.
Who they are for
- Senior Analyst Relations leaders. Primary audience: a shared operating standard for the vendor community.
- Analyst firm leadership. Secondary audience: a basis for constructive engagement on buyer decision quality.
How the principles are being developed
This is a living document. These are the stages of development:
- Consensus among the founding group – we are working on this at the moment – see version 1.3
- Input from the wider AR community
- Perspectives from a representative group of industry analysts
- Final review and publication